Kuliza - Head - Marketing

Head of Marketing

Company :

- Kuliza helps BFSI enterprises build new age Fintech products and platforms to power their digital business

- Built 120+ digital products for various enterprises in India, Singapore, MiddleEast and US

- Clientele include HDFC Life, Aditya Birla Finance, UTI MF, Birla Sun Life AMC, Coverfox, ICICI bank, VP Bank (Vietnam), Standard Chartered Bank

- 200+ strong team, headquartered in Bangalore with offices in other cities such as Mumbai and Singapore

- To know more about us visit - https://finvolv.ai/

Roles and Responsibilities :

- Accountable for all marketing initiatives to drive engagement and leads that deliver sales and partner retention.

- Drive thought leadership and bottom-of-the-funnel marketing activities such as product webinars, customer case studies, blogs, use case guides and awards that identify customer needs and drive product adoption.

- Collaborates across functions and silos to deliver an effective marketing strategy and meet the business objectives at the lowest possible cost.

- This role requires an 'Ecosystem' mindset : Creating content that resonates with the audience and drives synergies.

- Plan and lead product launches by determining scope, messaging, timing and priorities for marketing tactics to drive product awareness and adoption.

- Closely work with creative teams including designers and other agency personnel.

- Provide vision & direction on how the brand needs to be positioned to the channel partner universe.

- Lead demand generation activities : Leverage Organic and Paid Marketing channels to drive top funnel, lead velocity, and conversions.

Requirements :

- We are looking for a highly motivated product marketing professional with 7+ years in B2B SaaS

- Ambition to disrupt the way B2B marketing is done!

- Entrepreneurial and growth mindset

- Strong business and technical acumen, problem-solving ability and an understanding of technology related to financial services and payment products

- Strong networking skills with the ability to build and maintain strong relationships with both business, operations and technology teams internally and externally

- Excellent verbal and written communication skills, excellent presentation skills and excellent negotiation skills.

- Strong time management skills and the ability to remain flexible in order to accommodate multiple projects simultaneously, with tight deadlines.