KS Smart Solutions - Manager - Digital Marketing

Digital Strategy Development:

- Develop and implement comprehensive digital marketing strategies to achieve business goals

- Analyze market trends and competitor activities to identify opportunities for growth.

- Collaborate with cross-functional teams to develop and execute digital initiatives.

Social Media Management:

- Develop, implement, and manage social media strategies to increase brand awareness and engage with the target audience.

- Monitor and analyze social media trends, best practices, and emerging technologies.

Search Engine Optimization (SEO):

- Conduct keyword research and optimize website content for search engines.

- Stay updated on SEO trends and algorithms to ensure the website's visibility.

Content Marketing:

- Create and optimize content for digital platforms, including website, social media, and email marketing.

- Develop and execute content marketing strategies to attract and retain a target audience.

- Create and optimize content for blogs, websites, and other digital channels.

- Manage content calendar and ensure consistent, high-quality content production.

Email Marketing:

- Plan and execute email marketing campaigns, including designing templates, creating content, and analyzing results.

- Analyze email campaign performance and implement improvements.

Analytics and Reporting:

- Use analytics tools (Google Analytics, etc.) to track and report on key performance indicators.

- Provide insights and recommendations for optimization.

Digital Advertising:

- Plan and execute digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads).

- Monitor and optimize ad performance to achieve business objectives.

Budget Management:

- Manage digital marketing budgets effectively, allocating resources for maximum ROI.

- Monitor and report on expenses, ensuring cost-effectiveness.

Collaboration:

- Collaborate with cross-functional teams, including design, sales, and product development.

- Stay informed about industry trends and digital marketing innovations.

Qualifications:

- Degree in Marketing, Communications, or a related field.

- Proven experience in digital marketing, with a focus on strategy and execution.

- Strong understanding of current online marketing concepts, strategy, and best practices.

- Experience with SEO, SEM, social media management, email marketing, and content creation.

- Proficiency in digital marketing tools and platforms.

- Excellent analytical and project management skills.

- Strong written and verbal communication skills.