Kryptos Mobile - VP - Marketing - Demand Generation

Kryptos Mobile is looking for an amazing, data-driven VP of Marketing to take complete ownership over the company's lead generation funnel. Reporting to the company's CEO, Vice President of Marketing will lead a team tasked with demand generation and funnel optimization. Using inbound marketing tactics such as search engine optimization, social media, landing page conversion testing, online advertising, and email marketing, you will grow our database and drive revenue. Other arms of your team could include marketing operations, channel marketing, and customer marketing.

Responsibilities:

- Lead a team of marketers to drive key business metrics including leads, MQLs, SQLs and Opportunities.

- Grow the team through hiring and training.

- Set team strategy through analysis of historical marketing data.

- Own the SLA and relationship with sales and forge strong communication between the two divisions.

- Forecast and present to senior management and help the CMO achieve greater marketing success.

Requirements:

- BA/BS or equivalent working experience.

- Proven and visible marketing veteran, with experience blogging, writing thought leadership pieces, speaking, and growing a personal audience online.

- Leadership experience with excellent communication skills, both written and verbal.

- Expert in end-to-end inbound marketing. As the owner of the marketing funnel, you must know what makes it generate customers.

- You must be analytical and able to extract meaning from data and use this to optimize a team's approach and a company's forecast.