Kredent Infoedge - Lead - Digital Marketing

Lead Digital Marketing

About:

StockEdge is India's top and fastest-growing Equity markets and mutual fund research platform, primarily based on NSE and BSE data. It helps the Indian Stock market Traders and Investors make better decisions by providing them with awesome end-of-day analytics and visualizations and alerts. It also helps the young population to learn about various facets of Equity markets and Mutual-Funds through the Learn section and at the same time analyze the market data in the best possible manner.

StockEdge has got 3 Million plus app downloads on the Play Store and App Store combined. With more than 30000 reviews, it is one of the most highly-rated apps with a 4.5/5 rating.

We seek an experienced and results-driven Digital Marketing Manager to join our marketing team. The ideal candidate will have a proven track record in developing and implementing digital marketing strategies that align with business goals and drive measurable results.

Job Description:

We are looking for professionals confident in the following responsibilities:

- Develop and execute comprehensive digital marketing strategies to achieve business objectives.

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and marketing campaigns.

- Monitor and analyze campaign performance, adjusting strategies as needed to meet KPIs.

- Oversee the creation and distribution of high-quality content that resonates with the target audience.

- Manage and grow the company's social media presence, including content creation, community engagement, and paid advertising on social platforms.

- Implement and manage search engine optimization (SEO) strategies to improve organic search rankings.

- Execute and optimize search engine marketing (SEM) campaigns to drive targeted traffic.

- Knowledge in CRO, ASO, Mobile marketing, marketing automation, CRM Salesforce, pardot, moeengage, app.

- Utilize analytics tools to track and measure the performance of digital marketing efforts.

- Mentor and train the team - on best marketing practices & latest innovations.

Skills Required:

- Master's degree in Marketing, Business, or a related field.

- Proven experience as a Digital Marketing Manager or similar role.

- In-depth knowledge of digital marketing channels and best practices.

- Strong analytical and project management skills.

- Familiarity with web design and HTML is a plus.

- Excellent communication and interpersonal skills.