KRBL - Trade Marketing Manager

Job Description for Trade Marketing Manager

Responsibilities

- Focus on developing promotional programs that attract business from wholesalers, distributors and retailers

- Category Management working with each brand manager (planogram, promotion, merchandising, communication ) for key accounts or special projects

- Utilizing planogram software to develop effective solutions for key accounts / working with all assets available and developing new programs when needed including in-store merchandisers

- Identify category plans including range and merchandise proposals

- Development and execution of trade / consumer promotions including pricing, sales estimates, operations liaison and POS development

- Recommend and develop local market promotions to promote sales

- Provide feedback to management on new product launches or re-launch initiatives

- Flawlessly execute launches to gain maximum distribution

- Proactively communication and build relationships with the global Marketing teams

- Collect and disseminate Best Practice for profitable Trade Marketing activities

- Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets

- Work to develop trade communications - traditional and digital

- To develop planograms/layouts at retail for merchandising the products.

- To promote the products in store by right placement in category, out of category or extra displays.

- To work with top retailers to make plans according to category roles in their stores

Key skills:

Trade Marketing, Retail Branding, Trade Engagement, POSM Procurement & Execution, Outdoor Execution, Trade Events, Trade Merchandise designing and procurement

- Good in Excel and communication skills.

Experience 5-8 Years

Education MBA in Marketing