Kounsel - Manager - Product Marketing

Job type: Full-time/Remote

Overview: Kounsel seeking a dynamic and experienced Product Marketing Expert to join our team. You will be responsible for developing and executing marketing strategies to drive the adoption and success of our products in the market. This role will involve collaborating with cross-functional teams, conducting market research, developing positioning and messaging, and creating marketing campaigns to generate demand and support sales efforts.

Responsibilities:

1. Develop a deep understanding of our product, target market, customer needs, and competitive landscape through market research and analysis.

2. Create compelling positioning and messaging for our products that differentiate them in the market and resonate with our target audience.

3. Work closely with product management to translate product features and capabilities into clear and compelling value propositions.

4. Develop go-to-market plans for new product launches, including defining target segments, pricing strategy, risks, audience, message, distribution channels, and promotional tactics.

5. Collaborate with the sales team to develop sales enablement materials such as presentations, battle cards, and product demos.

6. Develop and execute marketing campaigns across various channels (e.g., digital, social media, email) to generate awareness, drive leads, and support sales efforts.

7. Monitor and analyze key metrics to evaluate the effectiveness of marketing programs and make data-driven recommendations for optimization.

8. Gather customer insights and feedback to inform product development and marketing strategies.

9. Stay current on industry trends, market dynamics, and competitor activities to identify opportunities and threats.

Qualifications:

1. Bachelor's degree in Marketing, Business, or related field; MBA is a plus.

2. Minimum 5 years of experience in product marketing, preferably in Technology, Health Tech industry.

3. Proven track record of developing and executing successful marketing strategies for software products.

4. Strong analytical skills with the ability to interpret data and translate insights into actionable marketing plans.

5. Ability to work with minimal supervision and guidance, and understand the criticality of your role in the organization.

6. Excellent written and verbal communication skills, with the ability to create compelling content for different audiences.

7. Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.

8. Strong interpersonal skills with the ability to collaborate cross-functionally and build relationships with internal and external stakeholders.

General Requirements:

1. High-speed Internet and the ability to join Technical video meetings during business hours.

2. Strong analytical and problem-solving skills and ability to work in multi-functional teams.

3. Ability to collaborate and be a team player.

4. Availability to work during U.S. Business hours (EST/CST/PST).