Kotak - Marketing Manager

Marketing

Desired Qualification: MBA/PGDM full time

Desired Work Experience: 3-6 yrs experience

Location: Mumbai

Role Summary:

- To create a successful brand stands up for something unique in the mind of the consumer.

- Handle and manage annual media budgets for customer acquisition through campaigns for web, television, radio, direct mail, email marketing.

- Contribute expertise in the areas of media and online engagement and public outreach to enhance the overall strategic planning

- Work closely with Marketing Research team to obtain relevant information, including the development and implementation of the brand’s initiative.

- Liaison with Advertising, Media & Outdoor agencies for all ATL activities

- Media Planning for all ATL (TV, Radio, Print Plans & Outdoor) campaigns

- Understand the market gaps & customer perspective on the products

- Collaborate with cross-functional teams from Legal, produce development, compliance and sales for sales campaign management and performance tracking