Kotak Mahindra Bank - Product Communications Role - Digital Marketing

- Creating the annual marketing Plan to drive adoption usage and retention of Digital banking services

- Drive numbers through marketing campaigns - competition benchmarking, Designing Campaign constructs or messaging, Campaign management. Performance analysis and corrective measures

- Conceptualizing segmented creative routes and briefing agencies for desired output

- Drive Go to market plan for new launches - both internal and external marketing rollout

- Stakeholder management

- Content support and UI UX inputs in alignment with the brand

Requirement:

- MBA with around 5+ years- experience in marketing preferably in digital product space (apps, fintech, ecom, neo banks, advertising where they may have handled these brands)

- Experience in BTL marketing and Digital Marketing

- Comfortable with understanding digital products and platforms

- A good mix of data understanding and out-of-the-box thinking

- Great written and verbal skills

- Ability to work in a challenging and dynamic environment

- Attention to detail