Posted By
Posted in
Sales & Marketing
Job Code
1007883
- The role involves introduction of various campaigns to increase customer retention through various loyalty and reward offers.
- The role will drive and enhance communication of the brand proposition to a broader range of targeted customers.
- Drive NPS and CSAT scores
- Drive business objectives using marketing and campaigns as tools
- Develop and implement campaigns and marketing initiatives to drive sale & traffic for bank transactions
- Run campaigns segment wise, overall as required for promoting redemptions and spending on cards
- Improve the reward program consistently to ensure seamless and friendly redemption process for customers
- Manage lead the communication for loyalty section of the website and increase mobile app ownership.
- Experience in handling BTL activities will also be preferable.
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Posted By
Posted in
Sales & Marketing
Job Code
1007883
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