Kotak Mahindra Bank - Manager - Product Marketing - Digital Products

As a Product Marketing Manager, the person will be responsible for all the marketing activities related to Business Banking products i.e. Current Account, POS (Merchant Acquiring) & Trade.

Key Responsibilities:

- Planning and executing campaigns to drive acquisition, cross-sell, up-sell and of all Business Banking Products

- Understanding requirements from product teams and briefing agencies to ensure effective communication delivered within timelines

- Understanding market conditions/ current events to leverage and come up with quick tactical campaigns

- Understanding various digital platforms to have a differentiated communication plan for each

- Keeping in touch with competition campaigns and offers to work on creating better campaign ideas for customers

- Develop product positioning and messaging that differentiates various products in the market

- Channel & Sales enablement

- Prepare go-to-market strategies for key launches/campaigns

- End-to-end execution of campaigns including co-ordination with the campaigns and other tech teams

- Engagement & Customer Lifecycle Management communication

- Work closely with alliance, events/activation and social media team for customer engagement initiatives

- Vendor management- Ability to manage creative agencies, printers and other vendors and ensuring deliveries within committed project timelines

- Planning & Budgeting- Plan and manage annual marketing budgets for your respective products and track the same closely.

- Brand Management - All mediums of Branding and execution of the same.

Job requirement

- MBA with Around 7 to 8 years' experience in marketing preferably in digital product space (apps, digital product marketing in fintechs/banks) or has been working on Business Banking Apps (Current Account, POS (Merchant Acquiring), Trade)

- Needs to have experience in BTL marketing and Digital Marketing

- Should also understand social media marketing

- Great communication skills and creative skills (Both written and verbal communication skills)

- Attention to detail

- Excellent people management skills to interact with staff, colleagues and cross-functional teams, and third parties

- Problem solving capabilities and hands-on working style

- Ability to work in a challenging and dynamic environment