Kotak Mahindra Bank - Lead/Manager - Social Media

- Formulate and execute a long-term content and community-led growth strategy for our social media channels.

- Manage strategy and budget for content creation and distribution, with the aim of streamlining value delivery to key audiences

- Build rigor and discipline around social media metrics and sentiment to ultimately drive direct channel benchmarks, business impact and growth.

- Identify new opportunities to grow organic & paid search and drive traffic to products across social media channels.

- Monitor and stay on top of timely industry developments, creative trends and culturally relevant moments with speed and efficiency.