KLAY Schools - Lead - Marketing

We are looking for a "Marketing Lead" who will be responsible for B2B marketing with a focus on LinkedIn or social media marketing.

Key Responsibilities:

- LinkedIn Strategy Development: Develop and execute LinkedIn strategies that align with company goals and B2B marketing objectives.

- Content Creation & Management: Produce engaging, relevant, and high-quality content (posts, articles, infographics, etc.) for LinkedIn and for existing KAs that resonates with decision-makers and target audiences.

- LinkedIn Ads Campaigns: Manage LinkedIn advertising campaigns, from ideation and budgeting to execution and optimization for lead generation and brand awareness.

- Lead Generation: Utilize LinkedIn tools, including LinkedIn Sales Navigator, to identify and nurture leads, building relationships that convert into business opportunities.

- Community Engagement: Actively engage with relevant industry groups, influencers, and prospects to build a strong presence and foster relationships.

- Analytics & Reporting: Monitor performance metrics (impressions, engagement, leads) and provide regular reports on LinkedIn campaign performance, making recommendations for improvements.

- SEO & Content Optimization: Ensure content is optimized for searchability and user engagement within the LinkedIn platform.

- Collaboration: Work closely with B2B sales and KA teams and other marketing stakeholders to align messaging, campaigns, and initiatives across channels.

Skills & Qualifications:

Experience:

- 5-8 years of B2B marketing experience with a focus on LinkedIn or social media marketing.

Proven Track Record:

- Demonstrated success in generating leads, increasing engagement, and driving brand awareness through LinkedIn marketing.

Content Creation:

- Strong ability to write, create, and curate content that speaks to a professional, B2B audience.

Analytical Mindset:

- Proficiency in LinkedIn Insights, Google Analytics, and other performance tracking tools to measure and improve campaign outcomes.

Tools Proficiency:

- Familiarity with LinkedIn Sales Navigator, LinkedIn Ads Manager, and other marketing automation tools (e.g., HubSpot, Marketo).

Communication Skills:

- Excellent written and verbal communication skills with the ability to articulate complex ideas in simple terms.

Creative Thinking:

- A proactive mindset with the ability to suggest new ideas for content, campaigns, and lead-generation strategies.

Preferred Qualifications:

- Degree in Marketing, Communications, or a related field.

- Knowledge of B2B sales and lead generation best practices.

- Experience with LinkedIn Video, LinkedIn Events, and other advanced LinkedIn tools.