Klarec Eyewear - Director - eCommerce

The person is expected to develop a coherent marketing strategy for the company, brand story, positioning, key message, creative and communication elements, basis an understanding of competitive analysis & consumer behavior.

- Creative thinker with a passion for ideas and a deep understanding of all digital channels as a means for the brand to communicate with online audiences.

- Manage and maintains program-specific research efforts inclusive of customer insights, customer segmentation, competitive intelligence, industry trends, and developments.

- Introduced productivity metrics and streamlined sales spend to increase productivity and reduce the cost of sale

- Created targeted BTL marketing plan to improve conversion and increase leads inflow.

- Performance Marketing Strategy: Formulate a performance marketing strategy to achieve business targets through customer-focused and data-driven marketing campaigns across multiple channels - owned & paid. Develop and deploy world-class acquisition and retention campaigns across channels such as paid search, SEO, paid social, display, affiliates, etc to increase traffic to the website, mobile app, and acquisition of new members

- Experience in planning and execution of Paid Marketing Campaigns in Search, Display, and Social Media. [e.g. Adwords, Bing PPC campaigns, Display Ads, Re-marketing Ads, Facebook PPC, Twitter ads, LinkedIn Ads, Other Direct Media Buys, Mobile Campaigns]

- Deliver comprehensive campaign analytics including, but not always limited to, paid search insight.

- Digital Experience Design: Work with cross-functional teams to develop best-in-class website experience that optimizes the path to conversion and minimizes bounce and drop-off rates

- Analysis and Reporting: Lead a team of data-driven marketers achieving performance through creative optimization. Work with a cross-functional team to define our approach to digital analytics. Apply customer and channel insights to evolve our customer segmentation strategy for omnichannel growth. Effectively communicate insights & learnings across organization

- Financial Planning and Budgeting: Manage digital spend and KPI's to ensure efficiency and profitability of digital channels. Partner with finance to develop quarterly and annual financial targets for digital.

Desired Candidate Profile:

- Extensive experience in marketing with a strong record in an executive-level marketing role.

- Experience in eCommerce companies is a plus

- Proven leadership in digital and performance marketing including mobile apps

- Expertise in media strategy and planning and working with a media agency