Klarec Eyewear - Chief Marketing Officer

Chief Marketing Officer

Job Description: Chief Marketing Officer - Modern USA-Based Eyewear Brand

We are seeking a visionary and experienced Chief Marketing Officer (CMO) to join our modern, USA-based eyewear brand. In this pivotal role, you will be responsible for driving our brand's marketing strategy, fostering customer loyalty, and propelling our growth in the competitive eyewear market.

Responsibilities:

1. Brand Strategy and Positioning:

- Develop and execute a comprehensive brand strategy that aligns with the company's vision and values.

- Establish a strong and distinctive brand identity that resonates with our target audience.

- Oversee brand positioning, messaging, and creative direction across all marketing channels.

2. Marketing Planning and Execution:

- Formulate and implement innovative marketing campaigns that drive brand awareness, customer acquisition, and retention.

- Leverage data-driven insights to optimize marketing efforts and maximize return on investment (ROI).

- Collaborate with cross-functional teams to align marketing initiatives with product development, sales, and customer experience strategies.

3. Digital and Omnichannel Marketing:

- Spearhead our digital marketing efforts, including website optimization, social media, influencer marketing, and content creation.

- Develop and execute an omnichannel marketing strategy that seamlessly integrates online and offline channels.

- Stay ahead of digital trends and emerging technologies, exploring new avenues for customer engagement and conversion.

4. Customer Experience and Loyalty:

- Champion a customer-centric mindset across the organization.

- Design and implement customer loyalty programs and retention strategies.

- Analyze customer data and feedback to identify opportunities for improving the customer experience.

5. Team Leadership and Development:

- Build and lead a high-performing marketing team, fostering a culture of creativity, innovation, and collaboration.

- Provide strategic guidance, mentorship, and professional development opportunities for team members.

- Collaborate with agency partners and external vendors to achieve marketing objectives.

Qualifications:

- Proven track record of successful marketing leadership in consumer-focused industries, preferably in the eyewear or fashion sectors.

- Extensive experience in developing and executing integrated marketing campaigns across multiple channels.

- Strong understanding of digital marketing, including SEO, SEM, social media, influencer marketing, and content marketing.

- Proficiency in data analysis and leveraging insights to drive marketing decisions and strategies.

- Excellent communication, presentation, and interpersonal skills with the ability to convey ideas effectively to diverse stakeholders.

- Demonstrated ability to lead and motivate cross-functional teams, fostering a collaborative and innovative work environment.

- Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree preferred.

This is an exciting opportunity to join a dynamic and rapidly growing eyewear brand, shaping its marketing strategy and driving its success in the competitive fashion industry. If you possess the passion, creativity, and strategic vision to elevate our brand, we invite you to apply for this rewarding position.