Kidzonia - Marketing Head/Manager

Preferably Candidate from Pre School Industry

Job Description:

A Marketing Manager for a chain of Pre-Schools with multiple centers across three cities is responsible for managing all physical and digital marketing activities to promote the brand, attract new enrollments, and enhance the organization's visibility and reputation. They play a crucial role in developing and implementing marketing strategies, brand communication, and overall marketing planning. The following are the specific duties and responsibilities of a Marketing Manager in this role:

1. Developing and executing comprehensive marketing strategies and campaigns to drive brand awareness, attract new enrollments, and retain existing families.

2. Conducting market research and competitor analysis to identify trends, market opportunities, and target audience preferences.

3. Creating and implementing brand strategies to enhance the organization's reputation and maintain a consistent brand image across all marketing channels.

4. Developing and managing marketing budgets, allocating resources effectively, and monitoring ROI (Return on Investment) for marketing initiatives.

5. Overseeing the creation of marketing collateral, including brochures, flyers, advertisements, and digital content, ensuring they align with the brand's tone and messaging.

6. Planning and implementing digital marketing campaigns, including website management, social media marketing, email marketing, and search engine optimization (SEO) to drive online visibility and engagement.

7. Collaborating with cross-functional teams, including admissions, academic, and operations, to align marketing efforts with organizational goals and initiatives.

8. Managing relationships with external vendors, agencies, and partners for marketing-related activities, such as print media, digital advertising, and event management.

9. Monitoring and analyzing marketing data and metrics to evaluate campaign performance, identify areas for improvement, and make data-driven decisions.

10. Staying updated with industry trends, marketing best practices, and emerging technologies to ensure the organization remains at the forefront of marketing strategies.

11. Planning and executing events, workshops, and promotional activities to engage with the local community, parents, and prospective families.

12. Developing and maintaining positive relationships with parents, families, and stakeholders through effective communication and customer relationship management.

Qualifications and Skill Set:

- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

- Proven experience as a Marketing Manager, preferably in the education or pre-school industry.

- Strong knowledge of brand strategy, brand communication, and marketing planning.

- Proficiency in developing and implementing digital marketing strategies, including social media, SEO, and email marketing.

- Excellent communication and interpersonal skills to effectively convey the brand's message and engage with stakeholders.

- Creative thinking and ability to develop innovative marketing campaigns and initiatives.

- Strong analytical and problem-solving skills to measure marketing effectiveness and optimize strategies.

- Experience in managing marketing budgets and resources.

- Proficiency in marketing tools and software for campaign management, analytics, and content creation.

- Strong project management and organizational skills to handle multiple initiatives simultaneously.

- Knowledge of child education and development, as well as the pre-school market, would be advantageous.

The Marketing Manager for the Pre-School Chain plays a crucial role in developing and executing marketing strategies, brand communication, and marketing planning to promote the organization and drive enrollments. They are responsible for both physical and digital marketing activities, ensuring a consistent brand image, engaging with target audiences, and measuring campaign effectiveness. The ideal candidate should possess strong marketing skills, creative thinking, and a deep understanding of brand strategies and digital marketing trends.