KHP Remote FTE - Manager - Digital Marketing

The Webmaster / Digital Marketing Specialist is responsible for designing, implementing, and managing the full digital presence of the company. This includes building and maintaining the website and ensuring an optimal UX Design; maintaining the organization's presence on social media sites; implementing Search Engine Optimization (SEO) campaigns, analyzing reports, and providing guidance for digital marketing strategies that lead to greater client engagement, positive brand awareness and sales.

Duties and Responsibilities:

- Designs, builds and edits website in Hubspot based on guidance from the organization.

- Performs routine site maintenance and ensures optimal performance across all devices.

- Tracks and maintains company's ownership of internet domains.

- UX Design: Ensures all aspects of the end-user's digital interaction with the company are aimed at creating engagement.

- Ensures consistent and unified web design across the organization's web properties.

- Researches new digital marketing trends and optimization tactics.

- Analyzes SEO metrics to measure effectiveness.

- Identifies opportunities to improve user engagement.

- Continuously provides guidance for new digital marketing campaigns and strategies that leads to greater client engagement, positive brand awareness and sales.

- Ensures compliance with company policies, procedures, and ethical standards; software licenses; and applicable state and federal laws and regulations including data security, privacy, and intellectual property laws.

- Performs other related duties as assigned.

Required Skills/Abilities:

- Strong written and verbal communication skills are a MUST.

- Ability to explain technical situations in layman's terms.

- Experience in website management, analytics, design, and SEO best practices is a MUST.

- Experience managing websites through Hubspot is highly preferred.

- Experience using Canva, or similar software, to create basic marketing graphics is highly preferred.

- Working knowledge of programming languages and operating systems.

- Experience with implementation of current IT security protocols.

- UX Design experience preferred.

- Strong analytical, troubleshooting, and problem-solving skills.

- Self-starter, demonstrates high level of motivation and follow through.

- Reliable, dependable, and detail-oriented.

Education and Experience:

- Bachelor's/PG degree in Computer Science or related field required; coursework in digital media, web design, and/or computer programming highly preferred.

- Equivalent progressive professional experience may be substituted for education.

- Minimum 5 years of hands-on experience.