Khazana Jewellery - DGM - Marketing - Brand & Media

DGM - Marketing

Role Narrative for : Head - Brand and Media

Direct Reporting Relationship : Marketing Head

Base Location : Chennai

1. Role Summary:

The Head - Brand and Media, will work closely with Marketing Head to shape the overall strategy & positioning for Company. He / she would oversee the operations of the junior team members and guide them in the process. He would have 2 second-in-line managers reporting for day-to-day operations.

2. Key Responsibilities:

The key responsibilities of Head Brand and Media would include, but are not limited to the following:

Brand:

- Understanding Consumer Trends

- Brand positioning - Adherence to Brand Guidelines

- Managing the agency - Managing the Celebrity

- Creative - Print, TVC, Showroom, Van, Brand Collaterals etc

- Understanding the Industry Trends

Marketing operations:

- Work closely with Marketing Head to shape the overall strategy and positioning for Company

- Define overall budget for Company and allocate by geography depending on strategy

- Define overall media-mix for Company and allocate between ATL, BTL and outdoor

ATL Operations:

- Work closely with Manager, ATL to define the messaging & media brief for various ATL activity

- Allocate ATL budget by geographies, time-period etc.

- Work closely with Manger, ATL to develop annual ATL plan across locations

- Supervise execution of ATL activities along with Manager, ATL

- Interact with design agency for developing creative

- Interact with media agency to develop exact media mix for Company

- Inculcate best-practices for ATL operations in Company

BTL Operations:

- Work closely with Manager, BTL to define the objectives for various ATL activity

- Allocate BTL budget by geographies, time-period etc.

- Work closely with Manger, BTL to develop annual BTL plan across locations

- Supervise execution of BTL activities along with Manager, BTL

- Inculcate best-practices for ATL operations in Company

Outdoor Operations:

- Work closely with Manager, outdoor to define the objectives for various outdoor activity

- Allocate outdoor budget by geographies, time-period etc.

- Work closely with Manger, outdoor to develop annual outdoor plan across locations

- Supervise execution of outdoor activities along with Manager, outdoor

- Inculcate best-practices for outdoor operations in Company

People management & Review:

- Develop a strong team to take care of Marketing operations

- Evaluates progress against annual plans

- Ensure staff are motivated and organized to exceed performance targets

- Motivate, nurture, and develop staff; Promote an atmosphere of teamwork

3. Desired Competencies:

To perform this job successfully, following competencies are critical:

- Good understanding of Consumers and Brand

- Strong knowledge in marketing operations of organization

- Strategic thinking - Identifying external threats and opportunities; adapting strategy to changing conditions.

Business Acumen :

- Understanding business implications of decisions; Orientation for overall cost to company, profitability & sales.

Planning & managerial skills :

- Ability to create & track annual plans, manage personnel & motivate team

- Ability to build good working relationships with multiple internal & external stakeholders

- Excellent & diverse verbal communication skills ability to interact with multiple stake holders from different backgrounds & sophistication levels

4. Profile:

Experience:

- 10-15 years in marketing role in a reputed organization. At least 5 years in a middle management role

- MBA in Marketing from reputed school

- Ability to converse fluently in multiple languages Hindi, English, essential. Optional Tamil, Kannada, Telugu

Age: 33-38 years