Key Accounts Manager - Modern Trade - FMCG

Key Responsibilities:

- Business Growth and Market Expansion:

- Drive the growth of Indus Fresh business in the channel by increasing volume, value, and profitability.

- Expand market reach by enhancing the depth and width of distribution.

- Supply Chain Infrastructure:

- Assist in the development and optimization of a robust supply chain infrastructure.

- Joint Business Planning:

- Build performance-based joint business plans for each key account.

- Set SKU-wise, store-wise, and market-wise goals based on targeted F&V category share.

- Channel Strategy Development:

- Develop and execute channel strategies focusing on effective utilisation of A&SP spends, store mapping, right product assortment, and sales force deployment.

- Sales Analytics and Service Levels:

- Utilise advanced sales analytics to ensure optimal service levels across banners and stores.

- Maintain a strong focus on achieving higher fill-rates, higher inventory turnover, reducing stock-outs, and minimising dumps/wastage.

- Business Relationship Management:

- Establish, maintain, and develop effective business relationships with key accounts.

- Sales Force Management:

- Manage, lead, and develop a motivated sales force, including both on-roll and off-roll personnel if applicable.

- Ensure the sales team is co-operative and driven towards achieving sales targets.

- Sales Tracking and Inventory Management:

- Periodically track secondary and tertiary sales, providing guidance to the team to accelerate shelf off-takes.

- Implement quick interventions to manage aging inventory.

- Cross-functional Coordination:

- Coordinate with cross-functional teams, including marketing and supply chain, to ensure smooth execution of strategies.