Key Accounts Manager - eCommerce & Alternate Channels

Purpose of the Role:

- The role will drive the eCommerce strategy development & execute it in leading Company's foray into e-tailing.

- The role will also be accountable for evolving processes to drive business and the digital shopper journey across brand sites, search, portals and other media.

Qualification & Experience:

- Post-Graduation in Management (2007-09 batch from a Premier institute)

- Experience in Consumer facing organizations like Modern & Digital Retail or organizations operating in categories like Apparel, Home & Personal Care or Foods

- Experience in Key Account Management of 2 to 3 years

- At least 1 year’s experience of handling eCommerce clients.

Key Deliverables of the Role:

- Scoping of the portal & e-grocery space and identifying key e-tailers to partner with

- Establishing Standard Operating Procedures & Rules of Engagement to effectively leverage the channel

- Evaluation of & establishing effective Go-to-Market & Service models for Company to cater to all models of e-tailers, including self-fulfilling & marketplace e-tailers

- Driving internal synergies between Trade Marketing, Shopper Marketing, and Consumer Marketing & Digital Marketing to most effectively translate Company's brand strategies across product portfolios into effective e-tailing activations & campaigns, basis a sound understanding of e-tailer & shopper segmentation

- Design & closure of assortments, commercial terms and pay for performance parameters

- Develop & offload a Playbook for Company's online business.

Skills and Competencies:

- Good understanding of e-tailing through prior experience of having dealt with the channel

- Consumer Centric - Keen understanding of emerging consumer & shopper needs

- Imagine - Ability to innovate pioneering ideas, approaches & solutions

- Ability to leverage & influence non-reporting relationships in associate functions, external stakeholders & agencies

- Ability to leverage systems & processes

- Ability to benchmark & adopt best practices

Reporting Relationships:

KAM > Head - Modern Trade & Shopper Mktg > Chief Sales Officer

Other Key Functional Interfaces:

Internal:

- Brand Team

- Media Team

- Trade Marketing Team

- Consumer & Shopper Insights Teams

External:

- Channel Partners

- Creative Partners

- Growth Path & Future

On successfully completing this role the member can move into Trade or Shopper Marketing roles, leadership roles at regional levels and eventually to head a Division/ Channel for the organization.