Key Account Manager - OTC/FMCG/eCommerce

Company: FMCG

Max Budget: 28 Lacs p.a

Overall Sales:

- To achieve Monthly, quarterly and Annual Business Targets for his/her Key Accounts

- Building long term sustainable relationships with strategic account partners and negotiating favorable terms of trade with them.

- Formulating effective sales policies and procedures specific to the ecommerce customers

- Prepare Joint business plans (JBP) of each chain and implement the same for business growth

- Map competition in market and their strategy on activities and products; develop and implement actions accordingly down the line

Promotions and activations :

- Design and manage a calendar of activations and activities with the Accounts to drive sales.

- Ensure and adhere to promotional compliance

- Work with brand teams to align product offers and promotions from time to time in line with brand guidelines.

- Plan, develop and manage exclusive range and styles specific to the Account

- Work closely with the portals on new product launch plans

Data Analytics & Visibility :

- Monitoring the weekly, daily, and seasonal, and/or one-time reports

- Maintain & Analysing sales and expense reports to improve margin, revenue, and processes

- Prepare annual marketing calendar for respective account

- Monitoring and Governing digital shelf on account & analytics compliance to maintain business hygiene

- Govern and maintain visibility compliance

- Ensure Search and Cataloguing hygiene

Cataloguing and Portfolio :

- Ensuring a perfect online Launch & Focus SKUs to grow market share

- Ensure timely new launches through various e Commerce channels

- Conceptualise content for the new launches

- Ensure achievement of new launch and focus SKU targets for specific set of accounts

Supply Chain:

- Demand Planning Coordination with Customers & SCM Team

- Forecast along with the vendors and the e-commerce portal on the increase in traffic during the promotions

- Monitor and maintain in-stock compliance for the key account

- Overseeing product catalogue, on-orders, initial shipping and receiving product tracking, and following-up on all problems on a timely basis

- Achievement of the fill rate target to ensure optimum availability to customers

- Working with SCM SPOCs to get the best fill rate

Claims and financials :

- Maintain the financial health of platforms for also provisioning and execution of financial claims.