Key Account Manager - Modern Trade - FMCG

Key Account Manager - Modern Trade for D-MART account

The KAM position is accountable for:

1. Managing D-mart account

2. Planning and delivering sales numbers for the Key Accounts in coordination with the dedicated set of MT team members at pan-India level

Key Account Management:

- Planning & finalizing business strategy for the assigned Key Accounts to drive business growth and increased category share

- TOT negotiation: discussion and closure with the assigned Key Accounts on yearly basis in coordination with the MT Head

- Driving operational efficiency: Ensuring the planograms and assortment are executed as per plans

- Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts

- Facilitating commercial reconciliation of assigned accounts along with commercial manager

- Coordinating with internal & External teams to drive efficiency within the teams

Key Account Relationship and Target Review:

- Create and develop relationship with Key Accounts through meaningful engagements

- Prepare Joint Business Plan (JBP) with Key Accounts to set the Account wise objective for the current financial year and develop the tools to achieve the same

- Review of performance with Accounts on Quarterly basis to analyse current performance against plan and incorporate changes, if require

Sales Promotion Planning:

- Planning internal marketing calendars of Promotions, Activations and New Product introduction and aligning the same with chains and ensuring implementation through Field Execution Team

- Preparing business forecast basis, the discussions with the Key Accounts

- Internal Alignment with the Trade marketing team to ensure our brand objective always gets achieved in Modern trade accounts

- Prioritise and optimize spends to maximise ROI

- Provide trade information, competitor's activities and market intelligent to company

- Monitor industry trends to anticipate and recommend new products