Key Account Manager - Modern Trade - FMCG

Key Responsibilities:

- Sales Planning: Understands business and can create and execute growth plans through systematic planning and organizing.

- Relationship with the Account and Joint business planning: Work on a JBP with the retailer to freeze activation calendar, business plan for the year.

Drive Brand Activations:

- Driving various brand activations, combos, visibility elements, cross promos with other range etc.

- Ensure regional alignment with Area Sales Managers regarding the Terms of Trade and execution:

- Engage with the MT sales and operations team to improve service levels to retailers.

- Engage with MT commercial team to ensure commercial hygiene and drive account profitability.

- Review monthly performance, MBQ's across categories, commercials and fill rates

Managing channel conflicts:

- Effective controls, monitoring and structured checks to ensure price hygiene and right SKU mix in the market as per norms

- Ensured the achievement of Annual Operating Plan in terms of primary and secondary

- Recruit, manage, and motivate the Third-Party Sales team

- Working cohesively with other functions and collaborating constructively with peers

- Monitor merchandising standards, planogram, and product visibility in the market with dominance as per company norms

- Handling sales through distributors to MT retail accounts like Dabur New U, Spar, Health and Glow, Beauty and Beyond.

- Ensuring 100% fill rates to MT accounts by managing stocks at DC

- Handle Trade Activation for MT Accounts for Merchandising Activities like new launches, Visibility and Promotions conducted at the account level

Qualifications & Skills:

Education: Bachelor's degree, Retail Management, Marketing, or related field. MBA preferred.

Experience:

- Minimum of 5-6 years of experience in retail operations, sales, or franchise management

Skills:

- Exceptional leadership, communication, and interpersonal skills.

- Strong strategic thinking and decision-making abilities.

- Ability to manage multiple stores and teams across various locations.

- Results-oriented with a focus on achieving goals while maintaining high standards of customer service.