Key Account Manager - FMCG

(Female Preferred)

Urgent Requirement for Key Account Manager (South Zone) with a carbonated soft drink maker MNC in Bangalore, KA

Experience : 7-12 yrs in Sales roles this includes handling key accounts.

Education : Graduate or Post Graduate/ MBA (Sales and Marketing)

Mandatory Requirement : Must have worked in Karnataka region and well versed with its geography.

Responsibilities :

- To Allocate & Monitor Budgets for Events/Promotions, Signage & Merchandising for the Key Accounts.

- Deliver insightful customer, shopper and occasion insights, plus marketing equipment, promotions, and other services to maximize profit in every channel.

- Generate actionable consumer/shopper insights to maximize profit in the key accounts of the each channel.

- Develop standard key account Terms & Conditions for designated channel and ensure compliance.

- Support the National Key Account Manager in negotiations with key accounts customers.

- Create customer-tailored activations for national key accounts.

- Ensure that all Key Accounts are managed according to national guidelines with respect of the volume, profit and EBIT.

- Account activation.

- New Account Acquisition-Grow the National Portfolio by aggressively acquiring large Key Accounts in Zone

Budgeting :

- Tracking of spend vs. budget

- Driving Cost advantages through the channel in terms of activities and promotions.

Business Analysis :

- Mapping competition activities for the particular channel.

- Identify gaps & growth opportunities in various key accounts.

- Volume tracking for all activated outlets and all key accounts