Key Account Manager - eCommerce Channel - FMCG

Roles and Responsibilities:

- Key Account Management for a specific set of e commerce accounts mapped.

- To build and execute profitable e-com Model by leveraging the emerging market trends by focusing on Product, Channel and Frontline service structure development.

- Build capability of the S&D system to serve the e-com websites.

- Accountabilities - list in priority order the main accountabilities/deliverables of the role, including key measures.

- Provide leadership and drive results- Analyze data available in various MIS to develop action plans for business development.

- Evaluate & build new web opportunities / avenues for driving both the width & depth agenda of the company.

- Set up robust Review mechanisms to generate MIS to enable decision-making at HO level.

- Drive productivity in the e-tailers through improved execution and measure the reach of uncovered towns etc. thru this Model.

- Develop Promotional strategy for e-commerce channel by understanding the model as well competitive and business trends.

- Evolve and conceptualize the SKU rationalization, ensure alignment with Marketing, Supply Chain, Finance and Sales Regions.

- Conceptualize, design and implement relevant campaigns across select e-com portals to drive visibility and business.

- Review of sales systems and processes in e-tailer's Distribution and drive standardization as well as optimization thru 'Best Practice' sharing and building capability.

- Understand the market forces and benchmark with other FMCG companies and Industry and constantly evaluate the models and adapt to current as well as future scenario.

- Lead and manage entire e-commerce channel profitably.

- Build execution templates for targeted websites and e-tailers (including market places).

- Conceptualize template, execute and review the e-tailer's engagement program at National level.

- Benchmark existing models in other FMCGs and relevant industries.