Posted By
Posted in
Sales & Marketing
Job Code
566431
Liaison with Key Business Partners to further the commercial and brand positioning
- Preparation, Negotiation and Closure of Annual Contracts with customers basis Category Plans
- Drive trade terms, pricing, promotion plans & growth levers such as brand building, category management
- Coordinate with Accounts to drive format specific initiatives as annual Stock planning, allocation and replenishment management for Modern Trade
- Responsible for establishing areas of opportunity to drive visibility, penetration, volumes and shares
Brand and Product Management :
- Anchor for ideating, planning and executing the promotions and activation calendar
- Drive marketing agenda including development, implementation of execution templates with accounts
- Identify and develop visibility solutions, employee & customer engagement programs
- Work extensively with the marketing function to drive activities key to brand positioning across channels
- Identify Cross Category tie ups and promotions to leverage brand associations across channels
Looking for candidates from FMCG company- 2014/15/16/17
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Posted By
Posted in
Sales & Marketing
Job Code
566431