Key Account Manager

P&L - Commercial Development:

1. Formulate and execute Marketplace Strategies, align the Joint Business Plans (JBP) and deliver monthly plans for revenue growth on all the marketplaces and ensure profit targets are met.

2. Consider e-retail as a separate business unit and take complete ownership of running it profitably (End to end management).

Product & Promotions:

1. Execute brand strategy, integrated communication and media plans to drive growth on platforms

2. Monitor product sales and boosting it by using searched keywords and optimized content & regular paid - unpaid promotions

3. Define the assortment strategy to establish a clear vertical differentiation vis-a-vis horizontal marketplace.

4. Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics

5. Work with marketing, merchandising and creative teams in our integrated planning process to deliver a cohesive shopping experience across all marketplace touch-points.

Fulfilment : Marketplace operations:

1. Ensure smooth daily operations of our business on all external platforms.

2. Trouble shoot & resolve operational issues if any with ecommerce aggregator

3. Identify high potential strategic partnerships and constantly engage with existing marketplaces and

build strong relationships to drive higher preference for our brand

BI - Analytics & Reporting:

1. Competition monitoring and gathering market intelligence

2. Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights

3. Monitor performance & optimize/course correct

Budget & ROI management:

1. Plan & deploy the monthly budgets efficiently for each platform and track the spends effectively

2. Optimize continuously to ensure high ROI & minimize CAC

Listing & Catalogue Management:

1. Responsible for listing new products on the marketplaces like Amazon, Myntra, Tata Cliq, Flipkart & doing regular audits to ensure that correct listing is live on the platform.

2. Preparing & uploading A+ Content with the help of info-graphics and Optimised SEO Rich Content