Ketto - Specialist - Performance Marketing

Job Description:

Job Title: Performance Marketing Specialist

Company: Ketto

Location: Delhi, India

About Ketto:

Ketto is Asia's most trusted and visited crowdfunding platform that helps you raise funds for medical emergencies, personal needs & charitable causes. We've Raised Over 1000+ Crores, with our expertise and credibility in the crowdfunding space from over 3 million donors.

Summary:

- We are seeking a talented and results-oriented Performance Marketing Specialist to join our dynamic team. This role will be pivotal in driving user acquisition and engagement through data-driven performance marketing strategies across various digital platforms.

- The ideal candidate will possess 1-5 years of experience in digital marketing, preferably within the skincare or e-commerce industry, and have a strong understanding of performance marketing principles.

- You will be responsible for planning, executing, and optimizing performance marketing campaigns to achieve key business objectives, including new user acquisition and remarketing goals.

- This role requires a strong analytical mindset, proficiency in working with marketing platforms and data analysis tools, and a passion for achieving measurable results.

Responsibilities:

Strategy & Planning:

- Develop and implement comprehensive performance marketing strategies aligned with

business goals, focusing on new customer acquisition and customer retention (remarketing).

- Plan and manage monthly performance marketing budgets of up to 50 Lakhs, ensuring optimal allocation across different channels.

- Identify target audiences and develop relevant segmentation strategies for effective campaign targeting.

- Stay abreast of the latest trends and best practices in performance marketing, including new platforms, technologies, and algorithm updates.

Campaign Management & Execution:

- Manage and execute end-to-end performance marketing campaigns across key platforms including Facebook Ads, Google Ads (Search, Display, YouTube), Amazon Ads, Nykaa Ads, and App Campaigns.

- Develop compelling ad creatives and messaging in collaboration with internal teams.

- Implement and manage tracking and attribution mechanisms using tools like Appsflyer to accurately measure campaign performance.

- Conduct A/B testing and other experiments to optimize ad creatives, targeting, and landing pages for maximum conversion rates.

Performance Monitoring & Optimization:

- Continuously monitor and analyze campaign performance using relevant KPIs (e.g., CPA, CAC, ROAS, conversion rates, click-through rates).

- Utilize data visualization tools like Data Studio or Tableau to create insightful reports and dashboards.

- Identify areas for improvement and implement data-driven optimizations to maximize campaign efficiency and ROI.

- Provide regular performance reports and insights to stakeholders.

Collaboration & Communication:

- Collaborate closely with internal teams, including marketing, product, and tech, to ensure alignment and effective campaign execution.

- Communicate campaign performance, insights, and recommendations clearly and effectively to stakeholders.

- Work with content teams to develop engaging and conversion-focused content for digital platforms.

Budget Management & Reporting:

- Manage and track performance marketing budgets, ensuring efficient spending and adherence to allocated amounts.

- Provide regular budget reports and forecasts.

Tool Proficiency:

- Demonstrate working proficiency in Microsoft Excel for data analysis and reporting.

- Be able to analyze and interpret data visualizations on platforms like Google Data Studio or Tableau.

- Possess good working knowledge of Appsflyer for mobile app tracking and attribution.

Qualifications:

- 1-5 years of proven experience in Digital Marketing, specifically focused on performance marketing.

- Demonstrable experience managing monthly performance marketing budgets of at least 50 Lakhs.

- Hands-on experience in planning and executing both New Acquisition and Remarketing campaigns across various digital platforms.

- In-depth knowledge and practical experience working with key performance marketing platforms such as:

- Facebook Ads Manager

- Google Ads (Search, Display, YouTube)

- Amazon Ads

- Nykaa Ads (preferred)

- App Campaigns (Google UAC, Facebook App Installs)

- Proven analytical and quantitative skills with a strong understanding of online marketing metrics (e.g., CPM, CPC, CPA, ROAS, LTV).

- Working proficiency in Microsoft Excel for data manipulation and analysis.

- Ability to analyze data visualizations and draw actionable insights from platforms like Google Data Studio or Tableau.

- Good understanding of mobile app tracking and attribution using tools like Appsflyer.

- Excellent communication (both written and verbal), collaboration, and interpersonal skills.

- Must be driven, self-motivated, organized, and possess a proactive approach to problem-solving.

- A passion for achieving measurable results and contributing to business growth.

- Experience working with skincare or e-commerce brands is a significant advantage.

What We Offer:

- Opportunity to work with a leading and impactful crowdfunding platform in Asia.

- A dynamic and collaborative work environment.

- Significant opportunity for professional growth and learning.

- Be part of a team that is making a real difference in people's lives.

If you are a results-driven performance marketing professional with a passion for driving business growth, we encourage you to apply!