Ketto Online Venture - Performance Marketing Manager

About the company:

Ketto is Asia's largest tech enabled crowdfunding platform with a vision - Healthcare for all. We are a profit-making organization with a valuation of more than 100 million USD. With over 1,100 crores raised from more than 60 lakh donors we have positively impacted the lives of 2 :lakh+ campaigners. Ketto has embarked on a high-growth journey, and we would like you to be part of our family, helping us to create large-scale impact on a daily basis by taking our product to the next level.

About the role:

We at Ketto, strongly believe that digital marketing helps us reach our target audience and promote our product. Therefore, we are looking for a Manager for our Digital Marketing team who has a strong understanding of performance marketing, online marketing metrics and will look after Facebook Ads and App campaigns.

Roles and Responsibilities:

1. You will be responsible for end-to-end strategizing and execution of our Facebook Ads, Google Ads & App Campaigns for CPA, ROI & ROAS.

2. Collect, report and analyze data, identify trends and insights in order to achieve maximum ROI on campaigns.

3. Set up, test and manage attribution and tracking for all activity.

4. Working experience of working on New Acquisition and Remarketing campaigns.

5. Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign and deliver platform GMV & ROAS.

6. Working Proficiency in Excel, and creating data visualizations on data studio or Tableau.

7. Analyzing business performance and marketing channels on a daily, weekly, monthly, quarterly and yearly basis across all consumer touchpoints.

8. Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.) Be proactive, have a passion for improving business.

What you bring to the table:

1. MBA / relevant post graduation (preferred)

2. 3-4 years of Experience in Digital Marketing. In-depth knowledge of Facebook Ads, Google Ads & App Campaigns.

3. Should have managed a monthly budget of Rs.1 Crore.

4. Proven analytical and quantitative skills including a strong understanding of online marketing metrics.

5. Excellent communication, collaboration, and people management skills. Driven, self-motivated, organized, and excited about what we can achieve together.

6. Good knowledge of Appsflyer, Excel and Tableau.

Perks and benefits:

1. Attractive pay package on par with industry standards.

2. Flexible and meritocratic work culture.

3. Work environment aligned with diversity and inclusion parameters.

4. Individual's professional & personal growth via learning & development programs.