Ketto - Manager - Performance Marketing

Introduction

We at Ketto, strongly believe that digital marketing helps us reach our target audience and promote our product. Therefore, we are looking for a Manager for our Digital Marketing team who has a strong understanding of performance marketing, online marketing metrics and will look after Facebook Ads and App campaigns.

Roles and Responsibilities

- You will be responsible for end-to-end strategizing and execution of our Facebook Ads, Google Ads & App Campaigns for CPA, ROI & ROAS

- Collect, report and analyze data, identify trends and insights in order to achieve maximum ROI on campaigns

- Set up, test and manage attribution and tracking for all activity

- Working experience of working on New Acquisition and Remarketing campaigns.

- Own end-to-end execution, measurement, reporting, and optimization of campaigns across

channels with goals to increase New users Acquisition, Scale GMV across the campaign and

Deliver platform GMV & ROAS.

- Working Proficiency in Excel, and creating data visualizations on data studio or Tableau.

- Analyzing business performance and marketing channels on a daily, weekly, monthly, quarterly and yearly basis across all consumer touchpoints.

- Maintain a data-first approach through continual experimentation and optimization to meet

And exceed strong company goals (a/b testing, etc.) Be proactive, have a passion for improving business.

What you bring to the table:

- MBA / relevant post graduation (preferred)

- 3-4 years of Experience in Digital Marketing. In-depth knowledge of Facebook Ads, Google Ads & App Campaigns.

- Proven analytical and quantitative skills including a strong understanding of online marketing metrics.

- Excellent communication, collaboration, and people management skills. Driven, self-motivated, organized, and excited about what we can achieve together.

- Good knowledge of Appsflyer, Excel and Tableau

Perks and benefits:

- Attractive pay package on par with industry standards

- Flexible and meritocratic work culture

- Work environment aligned with diversity and inclusion parameters

- Individual's professional & personal growth via learning & development programs