Ketto - Assistant Manager - Customer Retention Management

About the job:

Assistant Manager - Customer Retention Management

About the company:

- Ketto is Asia's largest tech enabled crowd funding platform with a vision - Healthcare for all.

- We are a profit making organization with a valuation of more than 100 Million USD.

- With over 1,100 crores raised from more than 60 lakh donors we have positively impacted the lives of 2 lakh+ campaigners.

- Ketto has embarked on a high-growth journey, and we would like you to be part of our family, helping us to create large scale impact on a daily basis by taking our product to the next level.

Introduction:

- We at Ketto, strongly believe that digging into the data yields more compelling numbers for our business; hence customer retention management enabled by marketing automation is an extremely important step in our business' growth.

- We are looking for someone who would be a part of our Customer Retention Management team.

Responsibilities:

1. Own end-to-end execution of Engagement & Retention campaigns across all owned media - email, notifications, SMS, WhatsApp, Push notifications, Product Inventory.

- Structure campaigns & build Journeys for different user segments and business offerings, across multiple channels 3.

- Track & monitor channel level performance targets of visits, orders, revenue & conversion

4. OKR's achievement specifically on LTV (building repeat usage & adoption of SIP program) and DAU's/MAU's, along with efficiency metrics such as CTR's, Open rates, Clicks & Conversions.

- Optimize marketing automation strategies to drive user conversion & engagement

6. Co-own the responsibility of new features & programs adoption, along with Product & tech teams Cross-functional collaboration with Business Intelligence & analytics, Product and Tech teams to enhance funnel efficiencies & event integrations.

- Work closely with Brand & Content teams to ensure campaign deployment.

- Maintain relations with external solution providers to explore new mechanisms and efficient initiatives to increase both retention & engagement of users

9. Continuously conduct tests across channels for campaigns and journey flows including segmentation, messaging, frequency, send day/time, personalization.

What you bring to the table:

1. 4-8 years of work-experience in Customer Retention Management

2. Strong problem-solving skills

3. Strong analytical skills and the ability to churn insights from data

4. Proven competency in MS Excel

5. Prior experience in marketing automation technologies - CleverTap, WebEngage

Perks and benefits:

1. Attractive pay package on par with industry standards

2. Flexible and meritocratic work culture

3. Work environment aligned with diversity and inclusion parameters

4. Individual's professional & personal growth via learning & development programs