KE Healthcare - Performance Marketing Role

Job Description:-

- Ideate and planning acquisition campaigns

- Work with designers to create Ads / Creatives / Landing Pages

- Run Ads across Google, Facebook and other channels

- Optimize budgets and funnels daily, to drive maximum impact

- Look at behaviour post-sign-up to optimize for transactions and revenue

Responsibilities

- Extremely strong understanding of running Ads on Facebook, Google, YouTube etc

- Demonstrable experience in handling large budgets, ideating campaigns, and driving positive ROI

- Strong marketing acumen with supporting examples

- Extremely strong in Data interpretation to optimise campaign

- Developing and executing end to end email, push, SMS and mobile marketing strategies and communications via lifecycle, triggered, and promotional drip campaigns.

- Revenue, CAC and LTV analysis and leverage data to optimise paid funnel to maximise revenue & minimise cost

- Creating customer journey frameworks and programs to attract and retain customers across the entire journey

- Strong in excel to manipulate and analyse data

- Work on SEO of the On-page SEO and Off-page SEO.

- Be able to take 100% ownership of the process from start to finish

- Strong written and verbal communication