KE Healthcare - Brand Manager

Brand Manager

Job Responsibilities :

- Lead brand Strategy development and execution with cross functional teams to deliver the targeted topline and bottom line

- Work with creative agencies om Brand Communications strategy and development

- Analyze the brand positioning and consumer insights and translating brand elements into plans and go-to-market strategies

- Optimise the design and content of all online assets including the company website and social media pages

- Work with the Marketing team on brand initiatives

- Measure and report performance of all marketing campaigns and assess ROI and KPIs

- Research on market trends, consumer markets and competitors' activities

- Research on new and ongoing marketing and advertising activities

- Support in product distribution and consumer reactions

- Devise innovative growth strategies

- Work on the creative development to motivate the target audience to "take action"

- Create marketing material and collaterals in line with brand direction

- Online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.

- Planning and implementation of PR initiatives related to the brand

- Support in all stages of campaigns to guarantee that they run smoothly

- Offer creative ideas to the account manager to develop exciting campaigns

- Develop and editing news releases, speeches, articles, and other editorial collateral

- Work on analysing and reporting results of PR campaigns & initiatives

- Work with content marketing and design teams to create suitable content for each stage of a customer's digital journey

- Develop content for corporate/Brand communications

- Formulate the digital strategy and innovation through the development and implementation of comprehensive digital marketing and eCommerce programs in line with business priorities