Kaya - Brand Manager

Job purpose:

To grow the categories profitably through consumer insight leading to innovation and category development to increase penetration in the industry thus becoming industry leaders.

Primary responsibilities:

1. Management of existing services portfolio across Kaya's clinics pan India

2. Deep understanding of aesthetic dermatology

3. Cross functional handling to drive promos, discounts, activations and launches between Medical, Marketing, Supply Chain and Operations

4. Agency Management - creative, digital, PR, Influencer, media marketing both offline and online to craft meaningful communication

5. Strong sense of business analytics to merge insights from consumers, communication campaigns to drive business impact

6. Liaison strongly with Performance and CRM managers to drive new feet into the clinic and retain existing customers with effective nudges

7. Driving the biggest initiative of the year - Dermathon - end to end responsibility

8. Deciding pricing, discounts and promos monthly to achieve business targets

9. Liaison effectively with Medical, R&D, do detailed market research to launch innovative services and monitor the success of the same