Karkhana.io - Organic Growth Marketer

Responsibilities :

1. Create and manage an SEO roadmap to win a share of voice on Google, and Bing Search for high intent and a high volume search and drive relevant traffic to the platform.

2. Performing periodic technical audits on the karkhana.io website/pages, making short and long-term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CWV (core web vitals), etc.

3. Work closely with the cross-functional team - Product team, Tech team, Design team, etc. - to achieve the overall SEO KPIs. Monitoring the latest SEO trends, best practices, and techniques to ensure that our SEO effects are the best in the industry.

4. Working closely with tech teams to identify and implement standard processes and automation to bring repeatability, efficiency, and massive scale for our SEO execution.

5. Work with editorial and marketing teams to drive SEO in content creation and content programming.

6. Exhibit strong technical acumen for all things inbound marketing (Organic).

7. Lead projects from inception to completion with detailed opportunity assessment and impact reporting.

8. Work closely with Analytics to monitor traffic and performance and identify actionable insights to grow our organic presence and improve user experience and conversion.

Candidate Requirements :

- Knowledge of SEO and Link Building

- Understanding of keywords, search engine algorithms

- Deep expertise across the three pillars of SEO (on-page, off-page, technical) and experience across B2B, and B2B2C audiences.

- Experience with conversion rate optimization, including running a/b tests

- Must be well-versed with Google Algorithm updates.

- Strong communication skills and ability to clearly and effectively articulate thoughts point to Solid expertise in Google Analytics or similar web analytics platform.