Kapiva - Influencer Marketing Specialist

About the job

Company: Kapiva

Location: Bangalore, Sarjapur Road, WFO (5days/week)

Company Overview:

- At Kapiva, we are dedicated to providing premium wellness products rooted in traditional wisdom and modern science. Our range includes the highly acclaimed Kapiva Shilajit, known for its quality and effectiveness.

- We are looking for a dynamic Influencer Manager to join our team and help us expand our reach through strategic influencer partnerships.

Job Summary:

- The Influencer Manager, Global will be responsible for developing and executing influencer marketing strategies to enhance brand awareness, drive engagement, and increase sales in the US and rest of the world.

- This role requires a creative, strategic thinker with excellent communication skills and a deep understanding of the social media landscape here and abroad.

Key Responsibilities:

- Influencer Strategy Development: Create and implement influencer marketing strategies aligned with brand goals and objectives.

- Influencer Identification and Outreach: Identify, evaluate, and engage potential influencers who align with Kapiva's brand values and target audience.

- Relationship Management: Build and maintain strong relationships with influencers, ensuring ongoing collaboration and support.

- Campaign Management: Plan, execute, and manage influencer campaigns from start to finish, including briefing, content approval, and performance tracking.

- Content Coordination: Collaborate with influencers to develop authentic and engaging content that effectively communicates the brand's message and product benefits.

- Performance Analysis: Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.

- Budget Management: Manage influencer marketing budgets, ensuring cost-effective strategies and maximizing ROI.

- Trend Monitoring: Stay up-to-date with industry trends, emerging platforms, and best practices to continuously improve influencer marketing efforts.

- Cross-functional Collaboration: Work closely with the marketing, social media, and creative teams to ensure cohesive brand messaging and integrated marketing efforts.

- Reporting: Prepare regular reports on influencer marketing activities, campaign performance, and key learnings for senior management.

Qualifications:

- Bachelor's/Master's degree in Marketing, Communications, or a related field.

- Proven experience (3+ years) in influencer marketing, social media management, or related roles.

- Strong understanding of social media platforms, trends, and influencer dynamics.

- Excellent communication, negotiation, and relationship-building skills.

- Creative thinker with the ability to develop innovative campaign ideas.

- Strong analytical skills with the ability to interpret data and provide actionable insights.

- Ability to manage multiple projects simultaneously and meet deadlines.

- Proficiency in using influencer marketing tools and platforms.

- Passion for wellness, health, and lifestyle brands is a plus.

Benefits:

- Competitive salary and performance-based bonuses.

- Comprehensive health and wellness benefits.

- Opportunities for professional growth and development.

- A dynamic and collaborative work environment.

- Employee discounts on Kapiva products