Kapiva - Google Ads Specialist

About Us:

Kapiva is a health and wellness brand providing high-quality, natural products to help people, live healthier lives.

Role Overview:

We are looking for a Google Ads Specialist to join our team.

The ideal candidate will have experience in managing Google Ads campaigns, focusing on Top of Funnel (TOF) strategies to increase brand awareness and acquire customers.

Responsibilities:

- Design and execute Top of Funnel strategies to drive brand awareness and customer acquisition.

- Implement and oversee Search ads, Shopping campaigns, Google Merchant Center and Performance Max campaigns.

- Proficiency in Google Analytics to analyze campaign performance and make data-drive decisions.

- Allocate budgets effectively, optimize campaigns, and conduct thorough performance analyses.

- Create and maintain reports in Excel, including planning and reporting tasks.

Qualifications:

- Experience with E-commerce: Demonstrated experience in managing Google Ads for e- commerce brands, specifically focusing on acquisition.

- Analytical Skills: Proficiency in data analysis and the ability to derive actionable insights from campaign performance data.

- Technical Skills: Strong understanding of Google Merchant Center, Performance Max campaigns, and other Google Ads tools.

- Excel Proficiency: Advanced skills in Microsoft Excel for data analysis, reporting, and budgeting.

- Attention to Detail: Keen eye for detail to ensure accurate implementation of campaigns and precise tracking of performance metrics.

Join Us:

Be part of our mission to help people live healthier lives through our natural products.

Join the Kapiva team and contribute to our success in the health and wellness industry.