Kapiva - App & Website Head - Product Growth & Marketing

- App Growth and Feature Marketing: Product Marketing. Identify the key features to be developed on App based on consumer Insights and. Company Objective. Develop and execute app growth strategies including user acquisition, activation,. and retention

- Collaborate with the marketing team to promote new app features and service. offerings to consumers. Implement in-app marketing campaigns and work with CRM team for personalized. push notifications.. Leverage data insights to recommend new features and enhancements to improve. app stickiness and user engagement

- Monitor app store performance, optimize ASO (App Store Optimization), and ensure. a strong app rating. Conversion Rate and AOV Optimization on App and Store : CRO Specialist.

- Drive initiatives to improve Conversion Rate (CVR) and Average Order Value (AOV). Implement cross-sell and upsell strategies, leveraging customer data and behavioural. insights

- Develop engaging content that complements product and service offerings

- Store & App Operations Management. Manage Product Detail Pages (PDPs), Category pages, Storefronts, and Content

- Ensure accurate product and service information is displayed. Implement dynamic pricing strategies in collaboration with category and pricing. teams.

- Leveraging App/Website Merchandise to drive revenue. Collaborate with Category, CRM, and Tech Teams to execute effective. merchandising strategies

- Conduct A/B tests on banner placements, CTA buttons, and user flows to. enhance user experience and conversion.

- Continuously analyse and refine the customer journey using performance. data.. Personalized journey for Consumers on App and Website. Optimize homepages, category pages, and landing pages to maximize. conversions

- Manage dynamic banners and product placements based on user behaviour. and purchase history.. Develop and implement personalized product recommendations using AI

- Align closely with the Retention, Product, Category, and Technology Teams.. Provide feedback on platform improvements to enhance user satisfaction. Partner with the analytics team to measure campaign performance and implement. data-driven decisions.. Key Performance Indicators (KPIs). App User Growth (downloads, activations, and active users).

- App Feature Adoption and Engagement. App Retention and Churn Rates. Conversion Rate (CVR) and Average Order Value (AOV). Personalization Impact on Revenue. App Store Ratings and Reviews. A/B Testing Success Metrics.