Kapco Banquets & Catering - Manager - Marketing

POSITION SUMMARY : 

The Senior Marketing Manager is responsible for driving the success of Pursuant products, services & brand promise in the marketplace. This person will: 

1. Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs

2. Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets

3. Develop and deliver appropriate field sales enablement tools

4. Develop, establish and maintain marketing strategies to meet organizational objectives.

5. Demonstrate effective management of the marketing, advertising and promotional activities of the organization.

6. Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.

ESSENTIAL ROLES & RESPONSIBILITIES:

Marketing : 

1. Articulate product and service offerings, key benefits and messages for use by sales and marketing

2. Work with Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral

3. Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds

4. Drive campaign management for client acquisition programs across multiple channels

5. Create content for corporate marketing collateral, website/blog/social media, and other initiatives

6. Provide assistance on press releases, contributed articles, presentations, events, and conferences

7. Internal reporting and other duties as assigned Digital Marketing

1. Design and oversee all aspects of digital marketing department including marketing data base, email, and display advertising campaigns

2. Develop and monitor campaign budgets

3. Plan and manage our social media platforms

4. Prepare accurate reports on marketing campaign overall performance

5. Evaluate important metrics that affect our website traffic, service quotas and target audience.

Lead Generation & Sales Enablement : 

1. Create effective, compelling positioning, messaging, and sales tools that are understood and used

2. Stays abreast of market trends to drive topics for client webinar and whitepaper strategies

3. Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients.

4. Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue

Project management : 

1. Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures

2. Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership

3. Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution

Market Research and Competitive Intelligence : 

1. Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership

2. Conduct various interviews, including win/loss and post-engagement client interviews/surveys to identify trends and make recommendations to senior leadership

3. Conduct marketing surveys on current and new service concepts

REPORTING RELATIONSHIP:

Reports directly to: General Manager

Manages directly: Marketing Team, Graphics Design associates, PR Agencies

PREREQUISITES: QUALIFICATIONS, EXPERIENCE AND ATTRIBUTES:

QUALIFICATIONS: Graduate or Post Grad / MBA in Marketing

EXPERIENCE : 5-8 yrs of Experience, preferably from F&B, Retails, Hospitality, E-commerce or FMCG domain in Marketing roles.

KNOWLEDGE: Should possess in depth Knowledge of latest marketing trends and scenarios and be able to conceptualize and execute innovative strategies.

SKILLS: Fluent in English (verbal & written) and local languages

- Good people handling skills / interpersonal relations

- Event Management

- Corporate Communication & Client Servicing

- Brand Management & Media Relations

ATTRIBUTES: Team Work, Accountability, Leadership