Kantar - Research Manager/Senior Research Manager

About IR Kolkata

International Research Kolkata is one of India's largest market research units handling major national and international quantitative consumer research projects for blue-chip clients. As a researcher in IR Kolkata, you will constantly provide sophisticated solutions to our clients, applying the highest standards of innovative, quantitative market research tools.

What we offer:

- Opportunity to be part of one of the largest and fastest growing MR units in the country

- Opportunity to work on strategic international research projects for our global British American Tobacco for about 50 markets around the world. We also have staff deputed across several continents on international assignments.

- You get to work on sophisticated, challenging, mentally stimulating and high-end research assignments with the best minds in Market Research

- A journey of learning and growth

- An informal and engaging workplace that values caring, integrity and innovation.

Job Responsibilities:

- Ensuring timely delivery of research projects through adequate work-flow planning and organizing

- Ensuring high quality field work through adequate briefing, support and query handling

- Developing expertise in the basics of research - understanding client brief, developing questionnaires, sampling designs, research tools and techniques, analytical tools - and learning to apply them to live situations

- Managing client expectations on timeliness and data quality.

- Developing first level capability of reading, analysing and interpreting data, detecting trends, and developing first cut presentations based on this understanding.

In a snapshot, we offer a combination of Top Quality clientele, assignments and team.

Snapshot of our Clients:

British American Tobacco (BAT): the world's second largest tobacco company and the parent company of ITC. IMRB Kolkata has leveraged its tobacco research expertise in providing research and consultancy for BAT companies around the world. In the last 3years, IMRB Kolkata has conducted research for BAT in all continents

in over 50 countries across the world including Malaysia, Australia, Japan, Korea, Vietnam, South Africa, Nigeria, Canada, Brazil, Argentina, Spain and Netherlands. To service the BAT business, IMRB Kolkata has placed researchers from its office in London, KL, Seoul, Tokyo and Amsterdam. IMRB Kolkata's role in such projects is to develop the proposal, the research design and questionnaire, processing the data, conduct the analysis and work out the final presentation. Fieldwork is locally organized by the BAT Company.

IMRB Kolkata works together with BAT headquarters in London, to develop research protocols, conduct experimental projects, initiate changes and improvements in existing research methodologies.

Some of our Studies:

- Annual Brand Health Exercises

- Tracking Brand Health and Evaluating effects of Inputs

- Simulated Test Marketing

- Consumer Segmentation and Category Understanding

- Using segmentation studies across markets to help create Global portfolios, Regional portfolios, developing brand positioning, differentiating between Brands

- Pricing: Brand Price tradeoff, Choice based Conjoint, Simulated purchase

- Packaging Research

- Product Test and product space mapping

- Post launch tracking

- Measuring the effect of marketing initiative through creating short term panels and measuring Pre Vs. Post

- Market sizing exercises

What Kolkata as a city offers:

- A cultural melting-pot with all the benefits and conveniences of a metropolitan city

- A low cost of living at the same time and high savings potential

- Quicker and easier commute

- The city is growing and transforming - new malls, multiplexes, residence townships