Kantar - Account Manager - B2B & Industrial Research - Technology & Internet Sector

Account Manager - eTech (B2B & INDUSTRIAL RESEARCH)

Job Description

We are looking for dynamic, hardworking young leader who is looking for an opportunity to manage end to end research project delivery, interact with senior professionals across the research and IT/Internet industry and is able to implement their learnings with on-ground experience in providing insights and directions to clients. The role provides exposure in the technology/internet industry across all kind of respondent profiles - consumers, businesses etc.

We are looking for self-motivated and passionate candidates who are interested in building a career in technology/internet and market research. The person we seek should be leading one of the largest syndicated products run by KANTAR IMRB in Technology and Internet sector. He/ she will be responsible for overall conceptualizing, managing and delivering all reports for the product to the clients. The position is based in Bangalore/Gurgaon. Some of the key skills required are:

- Should have at least 6 years of research/ relevant industry experience

- Experience handling large sample study - at least upwards of 10,000 sample size

- Exposure to complex sampling and weighting

- Understands the Internet/ digital space and has interest and exposure in working with clients in this space

- Should have a strong analytical quotient

- Should have had experience in research reports in MS word format

- Should be able to connect dots to build a robust storyline for clients

- Should have team management exposure and should have managed a team of at least 2 Researchers in the past

Broad Outline of Job Description

- You will be involved in writing research proposals, developing questionnaires, interacting with the field unit, briefing analytics team about data processing requirements, analyzing the data and in report or presentation preparation - will be responsible for managing the entire study from beginning to end and will also be responsible for answering client queries directly

- One of the main aspects of this role is to manage key client relationships by understanding their needs sharply and providing solutions to key questions - he should be able to foresight clients need and have to accordingly make the changes in the product for the next round

- Required to help design and execute high quality research insights using right tools and techniques to address client needs. Should be able to connect dots to draw insights from a study. Should be able to bring industry knowledge along with client business understanding and past researches to drive recommendations for client

- At the same time, he will be responsible for key delivery of all the deliverables associated with the product and would be accountable for managing certain large accounts and client relationships

- Ensuring timely delivery of research deliverables through adequate work-flow planning and organizing

- Should have a strong understanding of research process to provide valuable inputs to the team on the key aspects of data collection, analyses, data interpretation, detecting trends, and developing presentations

- Should be able to lead and motivate a team of people reporting directly or indirectly to the candidate

- Should have strong English language skills. Should be adept to managing PPTs and other visualizing tools

ABOUT US:

At Kantar IMRB, we provide innovative solutions to all kinds of marketing challenges. Working with big brands in South Asia, North Africa and the Middle East, our research, local knowledge and international databases mean that we know the region's consumers better than anybody else. Join us in India, Pakistan, Bangladesh or Sri Lanka and you- ll be part of 30,000 colleagues and 12 world leading research, data and insight brands at Kantar. At the heart of WPP, our unique consumer insight inspires clients to flourish in an extraordinary world.

Who We Are

B2B & INDUSTRIAL RESEARCH Division of IMRB International provides market research and consulting services to B2B and industrial markets. With its repository of knowledge and understanding gained through studying diverse sectors for several years, B2B & INDUSTRIAL RESEARCH provides market perspective for sound decision making. It is the only organization of its kind that provides research based consultancy to corporates.

At the macro level, B2B & INDUSTRIAL RESEARCH offers services covering industry trends, regulatory environment, economic scenario, international trade and market overview. At the micro level, B2B & INDUSTRIAL RESEARCH offers services such as product positioning, market segmentation, channel perception, market sizing, pricing, distribution strategy, product development assistance, product testing, market forecasting, partner identification, business relationship check, business/industry overview market diagnostics, corporate image, competitive intelligence etc. It helps clients all through the product life cycle from product development to launching it in the market to making a success out of it.

Apart from several syndicated studies we offer research services to meet clients- specific requirements. While researching the buyers, users, influencers, installers, traders, marketers, importers, exporters and manufacturers of the product, B2B & INDUSTRIAL RESEARCH keeps global perspective of the market situation.

B2B & INDUSTRIAL RESEARCH services private sector, public sector, government departments and multilateral agencies. It has clients in all the five continents of the world.

What We Do

B2B & INDUSTRIAL RESEARCH offers a wide variety of studies to choose from.

Business Planning : Business Plans are prepared containing the volume and value of business the venture could target, roll-out in terms of yearwise resources & ramp up plan, customer segments and profiles to target, locations for business and marketing network, promotional avenues and useful business partnerships.

Industry Overviews : Business overviews of the industry sectors help Corporates to understand new sectors and to develop a business plan.

Business Opportunity Identification : Market attractiveness in terms of size, growth and competition, and factors like profitability, regulatory environments, synergy with existing operation etc. are kept in mind while identifying new business opportunities. These studies are carried out in an iterative process, starting from a long list of ideas and then stage-by-stage pruning down basis additional information made available.

Prognostic Studies : Market forecasting is done through trend analysis as well as by prediction of the market drivers.

Financial Feasibility : Financial feasibility with complete workings of the financials along with IRR, sensitivity analysis are prepared.

Marketing Strategy Formulation : Strategic studies are carried out either at the time of entering the market or when substantial shift is planned in the marketing mix. The strategic alternatives are developed initially and then evaluated through a set of parameters to come out with best alternative to go ahead with.

Corporate Image Measurement : The need to improve imagery and need to communicate with the stakeholders are established through these studies.

Macro Economic Studies : These studies are carried out by industry associations and Government. Econometric modeling is used to project the future outlook.

Public Policy Studies : Government's policy mechanisms also require studies to understand the situation at ground level.

Partner Identification : Partners for contract manufacturing, marketing products, providing technology, giving financial support, supplying raw materials etc. are identified through search and due diligence process.

Due Diligence : Prior to actual tie-ups, due diligence of the potential partner is carried out through analysis of filed documents and interviews with stakeholders.

Sourcing Strategy : These studies are carried out to establish availability of raw materials and to develop a strategy for sourcing them competitively.