KANINI - Manager - Product Marketing

Product Marketing Manager

Responsibilities :

- Develop product marketing strategies that align with product features, target customers and market trends

- Craft effective positioning statements and messaging based on customer insights

- Create compelling product related content and assets that drive growth

- Creation of product self-drive demos and tours for PLG driven motion

- Drive sales enablement and training activities periodically for new product features and initiatives

- Stay up-to date on industry trends by researching competitors' products

- Review product adoption and create In-product campaigns to drive engagement and retention

Requirements :

- Bachelor's degree/P.G in Marketing or related field is required

- 2-4 years' experience in a similar role in a fast-paced environment

- Demonstrated expertise in product marketing strategy and tactics

- Excellent written communication skills to craft powerful messaging

- Market research knowledge with an understanding of customer segmentation