Kalpataru - Center Manager - Retail

Job Description :

Position/Designation : Center Manager

Department : Retail

Reports to : Retail Head

Location : Mumbai

Experience Required : 12 years - 20 years

Objective of the Role : Profit Centre Head for one mall

Key Result Areas :

Mall Profitability :

a. Impacting the revenues and the profits of the mall

Customers & Marketing :

a. Creating & Implementing Tenant & Shopper acquisition and retention strategies in a competitive environment

b. Developing & Implementing Brand and Marketing frameworks along with Corp Marketing team

People & Community :

a. Providing leadership to the Mall employees, internal and outsourced

b. Building lasting relationships with the community and acting as a goodwill ambassador

Process :

a. Development and implementation of processes to achieve the above.

b. Ensure adherence to corporate governance and ethical norms of the company.

Roles & Responsibilities :

Retailer Planning, organizing and Formatting :

- Assessing impact of Tenant Mix on buying behaviour of target shoppers.

- Preparing an Ideal Tenant Mix and measuring performance of Actual Tenant Mix.

- Understanding of Retailing Format and its implication on Mall design.

- Infrastructural needs of Retailers.

- Understanding of performance parameters of Retailer category.

Mall Operations :

- Understanding of CAM issues.

- Operations of Utilities and access for CAM.

- Mall Safety issues.

- Awareness of the back-office functions of the business.

- Understanding parking and shoppers access requirements of Mall.

Understanding dynamics of Retail Market :

- Tracking Retail Brands and their Image.

- Performance of Key Retailers.

- Emergence of new Brands / Players in the market.

- Emergence of new Retail Formats.

- Lease rent trends, and their viability for different Retailer categories.

Relationships with Anchors and key Retail Partners :

- Relationship management strategy for key Retailers.

- Key parameters tracking.

- Continuous tracking of Retailer Needs and Mall Features.

- Management and strengthening of Anchor relationships.

Evaluation and closure of Lease Deals :

- Evaluate Lease Offers, negotiate terms and rentals, and close the lease deals within the shortest possible time.

- Include performance-based terms for terminating and extending lease agreements.

- Conduct a review of leases and market annually to ascertain economic changes, which may present opportunities to renegotiate lease contracts and improve realization.

Understanding Mall Zoning issues :

- Understanding of lifestyle values of target shoppers that impact the retail environment.

- Knowledge of - Winning Shopping Centre Design- and retail structuring within them.

- Impact of Mall Zoning on target Retailers.

MIS :

- Analyzing and evaluating ongoing Business Performance.

- Managing the business planning & budgeting process.

- Timely and accurate reporting of Mall performance.

Store Design :

- Space needs for various Retailing categories.

- Understanding of Retailing Presentation Issues: Lighting, Fixturing, Windows & Display, Signage.

- Merchandising requirements & solutions.

- Storefronts trends, Fit-out guidelines, Tenant Co-ordination.

Project Management :

- Project Planning, Scheduling & Control techniques

- Knowledge of MS Project for Project monitoring

- Principles of Project costing and control, Project Quality

Relationship with External Environment : Management of external environment for the smooth running of Mall

Safety :

- Establish best in class practices for the safety of Shoppers, and employees of Mall, Retailers, and contractors

- Establish systems for Fire and Safety Management.