Kadence - Manager - Product Marketing - IIM/MDI/ISB/FMS

Responsibilities :

- Develop product messaging that differentiates new products and services from others in the market

- Build on product messaging that sets new products apart from others in the market to give them a unique selling point

- Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research

- Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process

- Plan and participate in the launch of new services and products which involve several different departments

- Obtain insights into customers- usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data

- Review inventory levels and ensure product availability

- Create product content such as case studies, videos, website copy and blog posts

- Speak and present both internally and externally to promote the story of our product

- Communicate the value of new products and services to the sales and marketing team

- Assist sales on calls when appropriate to provide deeper dives into the product

- Develop and implement promotional activities such as promotions and product launches

- Measure and optimize the buyer journey as it relates to product feature adoption and usage

- Manage marketing budget and approval processes

- Gain insight into customer use of current products, untapped opportunities, and buyer personas

- Manage 3rd party vendors (e.g. film producers, photographers, ad agencies) to ensure we get best-in-class quality work

Desired Skills & Experience :

- Previous working experience as a Product Marketing Manager 7-10 years

- Post Graduate in Marketing, Communications or similar relevant field (preferably from a Tier 1 college)

- Outstanding communication, presentation, and leadership skills

- Excellent organizational and time management skills

- Sharp analytical and problem-solving skills

- Creative thinker with a vision

- Attention to details

- Analytical mind and strong quantitative skills