Kaar Technologies - Associate Manager/Manager - Marketing

Designation : Associate Manager / Manager - Marketing

Experience : 4+ years

Education : UG - Any degree / MBA (Preferably from B-school)

Job Location : Chennai

Professional Skills & Qualifications :

- MBA

- Excellent writer and communicator (in both the written and verbal form).

- Experience in creating high quality content and doing market research.

- Past experience with email marketing, lead nurturing, marketing automation, and web analytics.

- Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.

- Proficiency in email marketing and marketing automation technology.

- Highly analytical and able to derive meaning from data through A/B testing and email optimization.

Key Areas of Responsibility:

- Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.

- Segment lists based on behaviours like past email engagement and website interactions (content downloads, site page visits, etc.).

- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.

- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

- Connect with target audience through LinkedIn and other social media channels to supplement email marketing efforts

- Create free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, case studies, whitepapers, infographics, guides, templates, etc.)

- Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.

- Handling the social media presence of the organization through regular posts and content sharing, while finding ways to optimize and increase engagement.

- Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

- Support On field marketing events through content development and execution/coordination.