K12 Techno Services - Pro Blogger/Chief Content Officer - IIM

Chief Content Officer

Preferred : IIM graduates

This is someone who is super social media savvy

- Developing a content marketing strategy

- Edited, written, sourced, curated, SEO optimized, and help grow the company's brand online through their blog and social media channels.

- He or she is not only a creative, but a business person as well. The pro blogger is always testing to find the right balance. She can tell you which articles work well in SEO

- Pro blogger / Chief Content Officer depends on her blog to survive, she is also the the CFO who understands the importance of generating revenue, managing expenses, focusing on operational leverage, and balancing business content and social content.

Pro Blogger / Professional & Journalist / youtuber will large subscriptions.

- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise.

- Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.

- The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.

- Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.

- Integration of content activities within traditional marketing campaigns.

- Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results.

- Working with owners of particular content to revise and measure particular content and marketing goals.

- Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the realtime implementation of content strategies.

- Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.

- Establishing work flow for requesting, creating, editing, publishing, and retiring content. Work with technical team to implement appropriate CMS.

- Conducting periodic competitive audits.

- Supervising the maintenance of content inventories and matrices.

- Ensuring consistent global experience and implement appropriate localization/translation strategies.