K12 Techno Services - Manager - Email Marketing

We are looking for Email Marketing Manager for our Marketing Team . Please refer to the job description below:

Responsibilities:

- Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements

- Design, assemble and create overall email marketing campaigns.

- Ensure messages are sent in proper form and template. Proofread emails for clarity, grammar, and spelling. Include specific graphics, incentives, and detailed descriptions.

- Develop a personalization strategy.

- Ensuring design and layouts of emails are optimized, user and mobile-friendly

- Create database of emails for lead generation.

- Purge non-deliverable email addresses and opt-outs.

- Include persuasive 'call-to-actions' in advertisements and promotions.

- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.

- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.

- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards

- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

- Support essential marketing operations initiatives in Mailmodo, Hubspot, and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Requirements:

- Proven years of email marketing and marketing automation experience.

- Expert knowledge of database management concepts and best practices.

- Strong working knowledge of email marketing tools like Mailmodo, Hubspot, Salesforce.com.

- Must have superior communication skills, both written and verbal.

- Must be highly organized and self-motivated with a sense of urgency.

- Strong independent project management skills.

- Capable of handling multiple tasks with competing priorities under minimal supervision.

- Able to think critically and exercise independent judgment and discretion.

- Excellent attention to detail