K12 Techno Services - Head - Growth

About the company :

K12 Techno Services is a fast-growing Education Management company started by Sequoia Capital and IIM Grads. The Orchids International, a chain of 14+ schools with over 35000 students is managed by K12 Techno Services end-to-end including a centralized Curriculum, Hiring, Teacher training, Resource Management, ERP, transport, finance, marketing and so on.

We are looking for a Marketing Growth Hacker to join our marketing dream team & take on full responsibility for driving bottom line growth by bringing challenging ideas and marketing campaigns that drive brand, product and business objectives.

If you are an enthusiastic leader with the ability to balance big-picture thinking with deep-dive research and attention to detail, we have the perfect job for you!

Job Title: Head: Growth Hacker

Job Description :

- Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth

- Test and optimize marketing tactics for customer acquisition (e.g., online advertising, direct mail, out of home, affiliate) and conversion rate optimization

- Conduct and present competitive analyses and market research

- Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand

- Translate ideas to actionable items that deliver business results. A/B testing those ideas. Analyzing the data and users- feedback.

- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.

- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.

- Analyse, recommend and lead the implementation of improvement initiatives

- Identify industry trends and insights

Requirements and skills :

We are looking for someone highly adaptable and drive. Please still consider applying if the role interests you and you feel you have value to add to our team, even if you don't fully meet the requirements below.

1. Working experience as a Marketing Growth Hacker (or similar), scaling technology projects/products for minimum 5 years

2. An entrepreneurial spirit and a willingness to learn new tools and systems

3. Excellent written & verbal communication skills with both technical & non-technical audiences, managing successful communication with stakeholders.

4. Hands-on experience with web analytics and A/B testing tools

What happens next?

If this could be the next step in your journey, please apply online, All applications will be considered, and if your profile is shortlisted, we will try our very best to respond to you within 72 hours of receiving your application.