K12 Techno Services - Head - Brand Marketing - IIM

- Preferred IIM candidates only.

- Atleast 5 years of core digital marketing & branding experience is mandatory for this role.

- 3-8 years of deep domain experience in B2B and B2C digital marketing across channels

- Managing key marketing performance metrics and tracking tools including SEO, SEM, FB, Youtube, Email, SMS, notification as well as app marketing and extended social media portfolio.

- Handling large teams of in the sales function including goal setting, training and monitoring the same

- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations

- Exposure to Entrepreneurial scenario involving digital marketing will be a BIG PLUS.

- Excellent leadership, communication, and decision-making skills

- Experience with digital and print marketing, content marketing, and social media marketing

- Proven ability to plan and manage budgets

- Should have experience in ATL & BTL activities