Jyothy Laboratories - Assistant Manager - Marketing

Jyothy Labs Ltd - Assistant Manager - Marketing

- Is the brand execution champion ensuring brand integrity in all respect

- Plans, implements, and executes successful consumer marketing programs across all channels of trade

- Contributes to annual brand planning process

- Coordinate cross-functional teams and planning processes, manages timelines, and ensures timely completion of brand/marketing initiatives

- Coordinates the development of strategies and objectives for building and executing year-round brand engagement through partnerships and social media.

- Collaborates with sales team/creative agencies for specific strategies/activations to grow business

- Responsible to ensure effective implementation of GTM plan in coordination with Trade Marketing and Sales teams.

- Monitors product catalog compliance and testing reports.

- Coordinate between brand and trade marketing teams to ensure effective implementation of visibility lead trade schemes

- Responsible to execute on ground marketing initiatives in accordance with the annual marketing calendar in close coordination with sales and trade marketing teams.

- Periodically monitors category trends, competitive product pricing/ brand communication/promo etc

- Performs other duties as necessary to support the objectives of division and company.