Just In Time - Manager - Marketing

Job Summary:

- The Marketing Manager is responsible for planning, executing, and monitoring offline marketing campaigns to drive brand awareness, customer engagement, and sales growth in retail stores.

- The role involves strategic planning, vendor management, budgeting, and performance analysis of offline marketing initiatives, including print media, events, OOH advertising, in-store promotions, and partnerships.

Key Responsibilities:

- Campaign Planning & Execution: Develop and execute innovative offline marketing campaigns, including print ads, radio, television, outdoor advertising, and direct mail.

- Brand Awareness: Ensure consistent brand visibility across all offline channels, aligning with the company's marketing strategy.

- Retail Promotions & Activations: Plan and implement in-store marketing activities, product launches, and promotional campaigns to enhance footfall and customer engagement.

- Event Management: Organize and oversee events, sponsorships, and trade shows to promote the brand and drive sales.

- Vendor & Agency Coordination: Manage relationships with external vendors, creative agencies, printers, and media houses for marketing collaterals and advertising.

- Budgeting & Cost Management: Develop and manage budgets for offline marketing initiatives, ensuring cost-effective spending and maximizing ROI.

- Market Research & Competitive Analysis: Conduct market research to identify customer preferences, industry trends, and competitive positioning to refine marketing strategies.

- Collaboration with Internal Teams: Work closely with sales, merchandising, and digital marketing teams to ensure a cohesive marketing approach.

- Performance Analysis & Reporting: Track, measure, and analyze the effectiveness of offline marketing campaigns, preparing reports and insights for continuous improvement.

Key Performance Indicators (KPIs):

- Increase in footfall and in-store conversions.

- Effectiveness of offline campaigns in driving brand awareness.

- ROI on offline marketing spends.

- Customer engagement and participation in offline events.

- Success rate of in-store activations and promotional campaigns.

Required Skills & Qualifications:

- Bachelor's/Master's degree in Marketing, Business Administration, or a related field.

- 5+ years of experience in offline marketing, preferably in the retail industry.

- Strong knowledge of traditional marketing channels, event planning, and branding.

- Excellent project management, negotiation, and vendor management skills.

- Ability to analyze data and generate actionable marketing insights.

- Strong communication, leadership, and team collaboration skills.

- Creative mind-set with a strategic approach to marketing.

- Experience in working with major retail chains and consumer brands.